LearnGrokThese prompts turn three messy inputs into a content backlog your team can assign: a keyword export, a site page inventory and questions collected by sales. They are for content leads and SEO managers deciding which pages to publish, improve, merge or leave alone.
Use the prompts in order. The first four create the evidence. The final prompt makes the publishing list. Do not start with the backlog, because a neat ranking built on duplicate keywords and unclear page ownership will send writers towards the wrong work.
Prepare the three source documents
Create a working folder with these documents before you paste anything:
- Keyword export CSV: include the keyword, market, language, search volume and difficulty fields where available. Keep ranking URL and current rank if your export has them.
- Site page inventory: export one row per indexable or live page. Include URL, title, page type, primary topic, organic sessions, conversions and last updated date where you hold them.
- Sales question log: collect actual questions from call notes, demo notes, CRM fields or support handovers. Keep the original wording and identify the customer segment and deal stage.
Remove personal names, email addresses, phone numbers and deal-specific details from the sales log. The aim is to capture recurring customer language, not to copy a sales record into a planning document.
Key point
Start with the searcher task
Group terms because one page can answer the same job, not because the phrases contain the same noun.
If your files are too large to review at once, split them by country and language first. Keep the column names consistent across each part. File upload and input handling can vary by the model you are using, so check the xAI documentation overview if you need the current guidance.
Run the prompts in sequence
- Run Keyword export cleanup on the unedited export. Save its cleaned table as
keyword-cleaned. - Paste that output into Intent cluster map. Save the result as
intent-clusters. - Run Page overlap review with
intent-clustersand the page inventory. Save it aspage-overlap. - Run Sales question mapping with the sales log and
intent-clusters. Save it assales-mapping. - Paste the three outputs into Prioritised content backlog. Save the table as
content-backlog.
Do not silently change labels between steps. For example, if the cluster map calls a group email marketing audit template, use that exact cluster ID in the overlap review and sales mapping. Stable IDs make it possible to trace a backlog item back to the keyword terms and customer questions that support it.
Note
Keep markets separate
A phrase can indicate a different need in another country or language. A shared English keyword is not enough reason to combine demand or assign one global page.
Choose the right prompt for the decision
| If you need to decide | Use this prompt | What you should keep |
|---|---|---|
| Whether the export can be trusted | Keyword export cleanup | Duplicate and data-issue lists |
| Which terms belong on one page | Intent cluster map | Cluster table and unresolved terms |
| Whether a page already covers the need | Page overlap review | Canonical target and action |
| Whether sales language changes the plan | Sales question mapping | New cluster candidates and page additions |
| What the team should work on next | Prioritised content backlog | Ranked table with owner and dependency |
A cluster is not automatically a new article. A high-volume informational group may belong in an existing guide. A commercial investigation group may need a comparison page. A repeated sales question may be better placed in a product page FAQ, or may remain sales enablement only if it has no plausible search intent.
Check the output before assigning work
Checking matters most at the boundaries. Look at the largest cluster, the clusters with the highest stated demand, and every recommendation to merge or redirect pages. Those are the decisions that can create the most wasted work.
Check
Test one page against one task
Read the primary keyword, supporting terms and proposed page type. If one page cannot satisfy them without becoming two different documents, split the cluster.
Use this review table with your SEO manager and content lead:
| Check | Warning sign | What to do |
|---|---|---|
| Intent | A guide and a pricing query sit in one cluster | Split the cluster by searcher task |
| Market | Volumes from different countries are added together | Separate the rows and select a market owner |
| Existing coverage | A new page is proposed beside a page with the same task | Re-run the overlap review with both URLs |
| Sales evidence | One call question is treated as a major demand signal | Mark it as unvalidated and check frequency |
| Ownership | The backlog says only content |
Assign a named function and a dependency |
Read the evidence column in the final backlog. It should point to a supplied keyword cluster, page finding or sales question. If a recommendation has no evidence, it is an assumption. Move it to validation rather than publishing it as planned work.
Watch out
Do not treat page titles as proof of coverage
A page called “Email marketing guide” may not answer a query about audit templates, agency comparisons or pricing. Check the page task and content before you reject a new opportunity.
Turn the backlog into briefs
Take the first three validated rows only. For each, create a brief that records the primary keyword, audience, searcher task, page type, target URL decision, sections to include, internal pages to link, subject matter expert and approval owner. Keep the backlog row linked in the brief so the writer can see why the work exists.
Do not give writers a cluster with several unresolved intents. Resolve that decision first. A writer can draft a guide or a comparison page. They cannot reliably infer which document you intended from a mixed keyword list.
When the result does not work
If clusters are too broad, split the keyword export by modifier, audience, market or task and run the cluster prompt again. If every item becomes a new page, the page inventory is probably too thin. Add page summaries and rerun the overlap review. If the final ranking feels arbitrary, check whether metrics, ownership or sales-question frequency were missing. Keep those rows marked unknown and ask for the specific missing evidence rather than forcing a score.
Stop
Do not publish from an unresolved cluster
Resolve the searcher task, target page and owner before a brief reaches a writer.
